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Using MYP design to mark a milestone

By Phil Lohmeyer

2018 is an important year for both the IB celebrating its 50th anniversary and Whitby School in Connecticut, USA, celebrating 60 years. To mark the occasion, 8th graders designed a contest to find our school’s 60th anniversary logo by piloting a new system called Design Flags to deliver the most effective logo possible.

How did the Middle Years Programme (MYP) design directives help our process? Find out from four members of Whitby’s Class of 2018, who used Design Flags to tackle specific strands in the MYP curriculum’s design criterion.


While working on the MYP design criterion around inquiry and analysis (for MYP teachers we’re talking about MYP design criterion A), 8th grader Quinn looked at and learned from what was already ‘out there’.

Quinn (second from left), working on his MYP design criterion on inquiry and analysis

“We studied existing principles of design. We looked at crest examples because many entries would be in the style of a crest. We also looked at a logo contest at Wellesley College, it included deadlines and “how to” enter the contest and helped me see that logos need to be submitted according to the dates advertised!”

Students can brainstorm in an organized way and study multiple products that can inspire potential solutions. This helped them have a sense of direction before creating, to establish exactly what they’re reaching for.


While working on MYP design criterion B around developing ideas, 8th grader Matthew learned about the audience, and discovered what was needed to have a successful contest.

Matthew, working on MYP design criterion strand around specifications

“Whitby’s marketing department wanted a 60th logo contest for the Whitby community: 1st-8th grade, parents, and alumni. For production, we need students, project managers, and designs. If we created hype with our ads, and got a lot of entries, our contest would be a success.”

Students used the criterion around specifications to get specific with their intentions. Broadcasting is out, narrowcasting is in, as 8th graders demonstrate with this video invitation. If they invest in calculated growth by establishing specs in advance, student projects will have more impact.


While working on MYP design criterion C around creating the solution, 8th grader Seneca identified certain necessary skills, in order to recruit allies who could carry out ideas.

Seneca, working on MYP design criterion strand helping students pinpoint specific skills


By pinpointing the specific skills that were needed, and recruiting people with these skills, students discovered which talents solidify the form or function of their project. Students are encouraged to notice, act, and innovate when possible. Then call in the specialists.


While working on MYP design criterion D around evaluation, 8th grader Simon reviewed incentives for participants, in order to develop the project further.

Simon, working on MYP design criterion strand to evaluate and improve

“We could improve how we informed the winner, as they didn’t know what the prize would be. The reward changed from having the logo on a “Save the Date” card to being on t-shirts. The contestant felt a little confused. We should have let the contestant know what they would be getting if they won, giving more of an incentive to participate.”

Students can provide insight into what should be fixed, in order to assist those working on future incarnations of the project. Students can change others’ lives for the better, with thoughtful changes to their project template.

On reflection

What worked well: Chunking this enormous project and taking each step individually. Using the Design Flag concepts on worksheets, whiteboards, posters, slides presentations, and anywhere the project plan lived enabled students to create consistency across classes.

What I would do differently: Scan the students’ completed Design Flags immediately, to ensure that none of our project ideas were lost or forgotten. Due to the length of the project, several students misplaced their Design Flags resulting in an occasional duplication of efforts.

For more tips on managing a project using MYP design directives, review our entire 16-week blog at We found that using a language we were all familiar with, the timeless language of flag design, was a key factor in staying organized. Customize these Design Flags for your next class project, then wave them loudly, proudly, and persistently!

Phil Lohmeyer is MYP design teacher at Whitby School and creator of Mr. Lohmeyer’s Design Flags. Phil saysSpecial thanks to Jonathan Chein, Simone Becker, and Michelle Summers (Whitby School Administration) for their support.”[/vc_column_text][/vc_column][/vc_row]


8/20/18国际文凭课程组织五十周年纪念,中学项目(MYP)在五十周年纪念之际, 我很骄傲的把我们的社区介绍给世界

作者:Phil Lohmeyer

2018年是重要的一年,它不仅是国际文凭课程组织成立五十周年,同时也是美国康乃狄克州 Whitby 学校成立六十周年。为纪念这个特殊的日子, 八年级的学生将用先进的设计系统软件“设计旗”,最有效的进行六十年校庆标志设计比赛。中学项目(MYP)在这次比赛整个过程中又是如何帮助学生?以下是2018届 Whitby 学校的学生如何根据中学项目的课程安排要的求用“设计旗”软件来完成比赛。




八年级的Quinn 从已经掌握的设计标准开始。



当八年级Mathew 在用中学项目设计标准B去创造设计灵感的时候,他从观众中学到了并且发现了比赛成功需要什么。

“Whitby 学校市场部想给他们市场部和社区举办一个六十周年纪念标志设计比赛。Whitby 社区包括一年级到八年级的学生、家长和校友。对于这个比赛,我们需要学生项目经理和设计者。假如我们用广告制作进行炒作,并且获得大量参赛作品,那我们的比赛将会取得成功。”  学生们使用围绕规范的标准来明确他们的意图。就象八年级的学生用视频邀请演示、用窄播不用广播。如果他们通过提前制定规范来投资计算增长,学生项目将会产生更大的影响。


当八年级同学在中学项目设计规范C 中去寻求答案的时候, Seneca 同学确定了某些必要的技能。 以便招幕能够实施思想的盟友。在制定解决方案的过程中制定中学项目设计标准C时,八年级的Seneca确定了某些必要的技能,以招募能够实施创意的盟友。

      通过精确定位所需的特定技能,并招募具有这些技能的人,学生们发现哪些人才巩固了他们项目的形式或功能。 鼓励学生尽可能注意,行动和创新。 然后打电话给专家。












Phil Lohmeyer是Whitby学校中学项目的设计老师,也是设计旗帜的创始人。Phil 特别感谢Jonathan Chein,Simone Becker和Michelle Summers (Whitby学校管理人员)的支持。